Shopping centre – repositioning and growth in customer traffic

Type: Danish shopping centre
Geography: Denmark

Background

The shopping centre required commercial revitalisation following a period of declining activity and changing market conditions.

There was a need to strengthen customer traffic, revenue, and the overall market position through a more strategic and holistic approach.

Scope of work

• Overall responsibility for operations, leasing, and commercial development
• Repositioning of the centre with focus on tenant mix and customer experience
• Close collaboration with tenants and local stakeholders
• Planning and execution of development and improvement initiatives
• Focus on customer journey, footfall, and commercial performance

Results

• Delivered approximately +10% revenue growth
• Increased customer traffic by approximately +13%
• Improved the centre’s market position and attractiveness
• Strengthened overall performance following a challenging period

Role

Responsible for operations, leasing, and commercial development with a focus on repositioning and long-term value creation.